GRIN, operated through Gia

The AI-operated creator marketing platform.

You describe what you want, and Gia finds creators, launches programs, negotiates deals, pays creators, tracks content, and reports results.

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Gia finding and reviewing creators in GRIN

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$1B+in creator-driven partnerships

700K+creators

$215M+paid to creators

Gia is how you operate GRIN

Chat to run the whole program.

Describe the outcome. Gia builds the plan, shows its work, and runs the program after you confirm. A human approves anything that moves money or changes a contract.

Meet Gia

Chat to operate

Plan, launch, manage, and measure the program in one conversation.

Plan, then confirm

Gia shows the intended actions before consequential work happens.

Gia everywhere

Use Gia on the web, in Slack, or from your own AI tools through MCP.

The spine

Find. Launch. Negotiate. Pay. Track. Report.

One connected operating system from the first creator search to the final business result.

01Find 02Launch 03Negotiate 04Pay 05Track 06Report

Find and manage creators

Train the system once. Keep improving who you find.

Turn your brand standards into a repeatable creator strategy, then let Gia source against it while your team keeps final control.

Personas you train once

Teach GRIN what a great creator looks like for your brand, then reuse that intelligence across every search.

Inbound recruitment on a dial

Turn creator applications up or down as your program needs change, without rebuilding the workflow.

Human-approved AI sourcing

Gia brings qualified creators into a clear approval queue before anyone is invited or activated.

Creator Intelligence

Vet fit, audience, content, and commercial signals before you spend.

A two-tier CRM

Keep your broad creator network organized while managing active relationships with more operational depth.

Programs and deals

One program engine for every way creators work.

Compose seeding, paid, affiliate, and UGC into the program you need. Built-in rules keep the offer complete before it reaches a creator.

Seeding

Paid

Affiliate

UGC

Compliance by construction

When a program includes a paid fee, GRIN automatically requires the terms that protect both sides.

A defined deliverable
FTC disclosure requirements
Kill-fee terms

Just launched and rolling out

A real two-sided contracting loop with escrow.

Human-approved

Brands and creators negotiate in the same deal record. Gia helps both sides review the terms, but your team approves anything that changes the contract.

Brand sets terms

Mark each term fixed or negotiable.

Creator counters

The creator reviews with Gia and sends a counter-back.

Brand revises

Your team reviews with Gia, revises, or accepts.

One deal timeline

Every version, decision, and approval stays in one record.

Payments and escrow

Fund the program once. Release payment when work is approved.

A funded escrow wallet keeps program money ready. Approved work triggers payouts through Stripe, while the commissions ledger keeps obligations and cash timing clear.

Funded escrow wallet
Payouts released on approved work through Stripe
30, 60, and 90-day commissions forecasting
Correct in any currency

Program wallet

Funded and ready

Protected

30 days

60 days

90 days

$$$

Approved work is ready for payout

Content

Track what goes live. Find what is worth reusing.

GRIN captures creator content automatically, makes the library searchable by what is actually in the image, and keeps approved usage rights attached to the asset.

6 networks

Automatic content tracking across six social networks.

Visual search

Describe what you see to find the right content instantly.

GRIN Studio

Generate on-brand images for creator programs. Images only, not video.

Rights-cleared library

Run UGC programs and keep approved content and usage rights together.

Operate, measure, connect

The operating layer around every program.

Insights

Ask the business question. Get the metric.

Ask any metric in plain English, inspect live dashboards, and fork the view for a new team, market, or program. Cross-brand benchmarks show where performance is strong and where to improve.

Plain-English metric answers
Live dashboards you can fork
Cross-brand benchmarks

Automate

Give Gia standing instructions.

Set recurring work once and let Gia run it on schedule. Results can be delivered in-app, by email, or directly to Slack so the program keeps moving without another manual checklist.

Scheduled instructions
In-app delivery
Email and Slack delivery

Integrate

Connect the systems around creator marketing.

Use Shopify or a custom or headless store for commerce, Stripe for money movement, Slack for collaboration, and MCP to call Gia from your own AI tools. For existing GRIN Classic customers, the GRIN Classic bridge is the upgrade path: connect your account and Gia works over your existing data through a secure server-side connection.

Shopify and custom or headless stores
Stripe and Slack
MCP and the secure GRIN Classic bridge

Trust and commercial model

Agent-first. Human in the loop.

GRIN gives Gia room to operate while keeping people in control of the moments that carry financial, legal, or brand risk.

Human-approved

Money, messages, and contracts stay under human control.

Enterprise security

Brand data stays isolated and protected.

Multi-currency correct

Money and reporting stay accurate across currencies.

Usage-based credits

Pricing scales with the AI work Gia performs.

Operate your next creator program with Gia.

One platform for the whole creator program. Gia is how you run it.

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