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AI creator discovery
Gia scores 700K+ creators across 180 performance attributes: audience fit, engagement depth, purchase behavior, and brand affinity. Qualified shortlists land in your inbox within 24 hours, not weeks.
AI agent for creator marketing
Gia: the AI agent for creator marketing
Gia is GRIN's AI agent for creator marketing. It finds, recruits, activates, and manages creators for your brand, trained on $1B+ in creator-driven partnerships. You describe the outcome you want. Gia does the work and brings you the decisions. You just click approve.
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12 qualified creators shortlisted
Creator shortlist ready. Just click approve.
Approve shortlistGia product benchmarks
Evidence measured directly for Gia.
Within 24 hours
Qualified creator shortlists, earned by scoring 180 performance attributes against $1B+ in creator-driven partnerships.
About 10 minutes
Average self-serve setup time to build a brand profile and start a first program.
What is an AI agent for creator marketing?
An AI agent for creator marketing is software that plans and executes creator programs on your behalf instead of giving you another dashboard to operate. It handles creator discovery, outreach, activation, and retention end to end, and checks in with a human at every decision that matters. Gia is the first AI agent built specifically for this job, trained on a decade of real creator performance data.
Full lifecycle execution
What Gia does, across the whole creator lifecycle
Gia runs the full lifecycle: recruit, activate, optimize, retain.
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Automated outreach and recruitment
Personalized outreach, onboarding, and affiliate setup, handled end to end. Gia writes like a person, not a mail merge, and follows up so you don't have to.
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Creator activation
Gia coordinates product gifting logistics, delivers briefs, tracks deliverables, and sends follow-up nudges. Nothing stalls because someone forgot to check a spreadsheet.
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Creator retention
Performance coaching, churn-risk flags, re-engagement triggers, and tier management keep your best creators close. That matters: the top 30% of creators drive 80%+ of program value, and 44.9% of creators prefer sustained brand partnerships.
Two layers of intelligence
Trained on what creators actually sell, not just what they post
Anyone can see follower counts and engagement rates. Gia's second layer is GRIN's proprietary transaction data: $1B+ in creator-driven partnerships, alongside $215M+ paid to creators. That data lives in an intelligence-native CRM built on a Global Creator Record plus a Brand Context Layer, so Gia knows both how a creator performs everywhere and how they relate to your brand specifically.
Layer 1
Public metrics
Audience fitEngagement depthContent signalsBrand affinity
Layer 2
Transaction data
$1B+in creator-driven partnerships
$215M+paid to creators
Human in the loop
You stay in control. Gia just does the work.
Gia recommends, your team approves. Human-in-the-loop checkpoints sit at every key moment, so no message, offer, or payment goes out without your sign-off. And Gia meets you at the level of autonomy you want: Skills for on-demand tasks, Coaches for guided strategy, and Workflows for autonomous execution.
SkillsCoachesWorkflows
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Gia
Decision ready
Creator offer
Approve outreach to 12 qualified creators?
Audience and brand fit checked
Offer terms reviewed
Message ready for sign-off
Nothing moves until you click.
For brands
GRIN
For creators
GRIN Creator App
Gia works the seam between the two
One connected marketplace
How Gia and GRIN work as one platform
Gia is the AI operator inside GRIN, operating across creator discovery, relationships, campaigns, content, payments, and reporting. The Marketplace supplies transaction-verified creator intelligence, while the free GRIN Creator App connects creators to brand opportunities, commissions, and payments. Gia runs the work across the platform and brings consequential decisions back to your team.
Gia FAQ
Frequently asked questions
What is Gia?
Gia is GRIN's AI agent for creator marketing. It finds, recruits, activates, and manages creators for consumer brands, trained on $1B+ in creator-driven partnerships. Gia does the work end to end and brings every key decision to your team to approve.
What is an AI agent for creator marketing?
An AI agent for creator marketing is software that plans and executes creator programs on your behalf instead of giving you another dashboard to operate. It handles creator discovery, outreach, activation, and retention end to end, and checks in with a human at every decision that matters.
How does Gia find the right creators?
Gia scores 700K+ transaction-verified creators across 180 performance attributes, including audience fit, engagement depth, purchase behavior, and brand affinity. It combines public metrics with GRIN's proprietary transaction data, so it knows what creators actually sold, not just what they posted. Qualified shortlists arrive within 24 hours.
Does Gia replace my marketing team?
No. Gia recommends and executes, and your team approves. Human-in-the-loop checkpoints sit at every key moment, so nothing goes out to a creator without your sign-off. Think of Gia as the operator who does the manual work while your team makes the calls.
How much does Gia cost to get started?
Gia is free to start and fully self-serve. Enter your email, and Gia builds a brand profile and walks you through a short onboarding to get your program live. Average setup time is about 10 minutes.
How is Gia different from other influencer marketing tools?
Most influencer marketing platforms are tools you operate: you search, you email, you track. Gia is an agent that does that work for you, trained on a decade of performance data and $1B+ in creator-driven partnerships. And unlike sales-led competitors, Gia is free to start with no demo gate.
Put Gia to work today
Free to start, self-serve, and live in about 10 minutes. Enter your email and Gia builds your brand profile, then walks you through getting your first program live.